Senior Operations Support for Businesses Across South Wales.
Businesses reach points where the operation needs to be stronger, clearer or more consistent for the next stage of their journey. I can help owners and leadership teams build the structure, behaviours and day to day rhythm that keep the business steady through change, whether that involves new leadership direction around a specific issue, a shift in the owner’s role, preparing for sale or rebuilding after a difficult period.
Welcome to Elevare Consulting Group Ltd
Owners and leaders work with me when they want practical, senior level support that strengthens the business from the inside. My background spans operational transformation in high pressure environments, steadying teams, shaping behaviours and strengthening delivery, so the business can move forward with confidence. Having also built a leisure business operationally from the ground up, I bring an owner’s mindset to every engagement, focused on clarity, capability and long term stability.
Whether the goal is targeted operational support, business owners wanting to take a step back as a silent partner, selling the business, liquidated companies needing alignment before sale or rebuilding after, or simply creating a stronger and more resilient operation, the focus is always the same, strengthening the internal engine of the business so it can perform reliably in any scenario.
The pillars that matter most and shape performance across any organisation
Customer
Most organisations lose customers because they make things harder than they need to be, support is inconsistent when something goes wrong and people are left chasing updates or answers. Customer performance can be improved by reviewing touchpoints and journeys, strengthening reputation scores and creating clearer opportunities for upselling.
People
The strongest predictors of underperformance are cultures that avoid accountability, managers who struggle to lead performance and expectations that are unclear or inconsistently applied. People's performance can be strengthened by building leadership capability, setting clear and consistent standards and creating a culture where accountability and performance are understood and owned.
Operations
Operational performance breaks down when work is done differently across teams, responsibilities are unclear and tasks stall. No one owns or resolves the blockers that slow everything down.
You can improve operational delivery by simplifying and standardising how work gets done, create clear ownership for key tasks, improve the flow of work so issues are resolved quickly and performance stays consistent.
Finance
The most damaging financial pattern is strong sales masking weak profit. This typically happens when delivery costs rise, margin drivers are invisible and forecasting is slow, inaccurate, or based on assumptions.
You can strengthen financial performance by improving cost control, increasing margin visibility and building reliable forecasting that supports better decisions.
Who Elevare Works With
Elevare works with owners and leaders who want structure, clarity and meaningful progress. These are people who see targeted operational support as a way to strengthen direction, build capability and give their teams the confidence to deliver. They view it as an investment in performance and coaching, not an added cost.
Support is direct, practical and focused on helping the business move forward in a way that can be sustained long after the engagement ends.
Business owners stepping back, choosing or facing an MBO, preparing for sale or coming out of liquidation
Owners who need the internal operation aligned, stable and capable of moving forward with confidence.
SMEs preparing for their next stage of growth
Businesses that need stronger processes, clearer roles and more predictable performance before scaling.
Multi‑site operators needing consistent standards
Organisations where each location works differently and leaders want reliable, repeatable delivery.
Public sector teams under pressure
Services facing backlogs, low morale or inconsistent performance and needing structure and stability.
Boards needing proven delivery without permanent headcount
Leadership teams that want senior capability, clarity and execution without adding fixed cost.
The Difference
Credibility comes from experience, not empty statements. Elevare is shaped by real operational leadership built through growth, turnaround and ground up delivery.
Support is driven by what the business actually needs, not a fixed sequence or a narrow framework. The work is shaped by the challenges raised in the early conversations, with time focused on the areas that will create the greatest impact. When new opportunities or pressures emerge, these can be taken forward through additional time in the business, agreed openly and supported through an extra day of work each week and the associated cost.
Why Choose Elevare
Approach
Elevare works on site when it matters, with targeted and structured support that removes barriers in real time and keeps the highest value priorities in focus. Decisions are grounded in practical delivery that teams can live with and progress is tracked against a clear baseline, so leaders see what is working and what is not.
Philosophy
Every business is treated as if it were my own, with a focus on measurable gains, clarity of direction and creating the conditions for people to succeed. Trust is built through presence, listening and action, not slides or slogans and support is shaped around outcomes that last.
Behaviours
Communication is direct, practical and respectful, with clear expectations and accountability that holds. Detail is taken seriously, issues are surfaced early and barriers are resolved quickly, so momentum builds step by step without drama or inflated promises.
Credibility
More than 20 years of leading growth, restructuring and transformation across leisure, hospitality, retail and holiday parks, including building a startup from the ground up. A proven track record of lifting margins, strengthening customer experience, improving consistency across sites and making changes that last.
Transformational
Transformational leadership for me is about changing behaviours and perceptions, improving culture so teams operate with clarity and confidence, creating a thirst for teams to embrace their accountability, raising daily standards and influencing teams to be more self reliant.
Put simply, I focus on what people do, how they show up and the habits that drive performance. By setting clear expectations, modelling the standard and removing ambiguity, I create environments where people grow, performance lifts and results become consistently stronger.
If additional priorities emerge during the work, these can be taken forward through extra time in the business, agreed openly and supported through an additional day of work each week and the associated cost.
Outcomes
Progress is visible and accountable, with monthly reviews showing movement in customer sentiment, team capability, operational consistency and financial performance. Leaders see not just activity, but clear gains against the baseline and a final ROI comparison at the end of the plan.
Shifts
Customer journeys become stronger with improved recovery, clearer touchpoints and upsell pathways that lift conversion, repeat visitation and reputation. Teams shift from firefighting, to steady delivery with clearer roles, better support and a stronger understanding of what good looks like.
Improvements
Performance improves across people operations, and finance with better onboarding, reduced vacancy risk, stronger compliance, more accurate forecasting and tighter cost control. Processes become more reliable and standards hold across sites without constant intervention.
Impact
Commercial impact is immediate and sustained through stronger margins, higher transaction value, improved utilisation and better yield. Operational impact is seen in reduced risk, steadier delivery and clearer accountability, while people impact is reflected in higher morale, faster time to competence, and stronger engagement.
Ready to get started?
Our Process
How We Work
Understand
Design
Confirm
Immerse
Shape
Align
Deliver
Review
"I like to keep things open. If the plan needs a change after month three, we change it. That might sound obvious, though it does not always happen in practice."
Results
Proof In Practice
Some notable highlights from past roles and experience.
Leisure
Built and scaled a leisure brand across three sites.
Created the full operating model: brand, recruitment, policies, procedures, team structures, succession, procurement, commercial routines, customer experience standards and local marketing. Enabled three sites to open at pace, stabilise quickly and perform strongly from launch.
Holiday Parks
Set the benchmark for park presentation standards in Wales that raised expectations, secured Welsh Park of the Year and improved sentiment, conversion and reputation.
Was part of the project team that created and delivered the first "what good like" park standards reference manual for general managers that covered all aspects of park management.
Retail & Hospitality
Delivered high performance store operations through tight cost control, rigorous labour modelling, stock accuracy, shrink control and daily performance routines consistently hitting commercial targets while maintaining example leading operational standards.
Increased spend per head through dynamic pricing, improved ranges and margin pricing, team incentives, behaviour shifts, tighter delivery and P&L controls, corporate partnerships and packages and weekly utilisation that drove demand shaping.
Customer Journey & Experience
Embedded a cultural shift in customer perception, moving leadership and team behaviours from service led to experience led, significantly affecting customer and commercial metrics.
Delivered double digit growth as a result in NPS and sales and won 3rd place award of 67 sites, for most improved performance on Tripadvisor in the most underperforming site in accommodation of all 67 parks.
Focused teams on behaviour, clarity of role and understanding the complete journey. Delivered a 26% positive increase in NPS and significant gains in TripAdvisor scoring, up 0.4 in a year.
Adventure
Instrumental in creating a customer experience audit process that shaped changes at every customer touchpoint.
Created videos of great team behaviour at each customer touch point and utilised as training videos and onboarding tools.
Created an informative and engaging customer audio message, that played to customers on their journey to the dispatch area and told the story of the site the old, the new and added key safety information along with commercial opportunities.
Frequently Asked Questions
Business Transition Support
(Includes MBO, sale, succession and liquidation scenarios)
What types of transitions do you support?
Management buyouts, business sales internal succession and situations where the owner needs to step back safely, including post liquidation recovery.
How long does transition support usually last?
A minimum of 12 months ideally 24 months. Anything shorter, does not give enough time to strengthen leadership, reduce dependency on the owner or build a transferable operating model.
How often are you on site?
Between two to four days a week, depending on the level of change required and what we agree at the start.
Do you work directly with the team?
Yes. Transition only works when the team is aligned, confident and able to deliver without the owner.
Do you replace the owner or leadership team?
No. The aim is to strengthen the team not replace them. My role is to build capability, structure and confidence.
What happens in the first 90 days?
A clear problem statement, early operational insight and a structured plan, that sets the direction for the rest of the engagement.
How do you support businesses coming out of liquidation?
By understanding what the new owner has inherited, stabilising the operation in a timely manner, rebuilding performance and providing clear practical guidance through the early months.
What makes your transition support different?
Consistent presence inside the business practical operational experience and a focus on reducing dependency on the owner.
Operational Performance Support FAQs
What is the purpose of the 8 stage programme?
To strengthen leadership improve delivery build structure and create a stable high performing operation.
How often are you on site?
Between one and four days a week depending on the scale of change and what we agree at the start.
What types of businesses is this suitable for?
Leisure, adventure, accommodation, retail, manufacturing and service based operations.
Do you work with the whole leadership team?
Yes. Performance improves when leadership routines, clarity and accountability are strengthened.
What does progress look like?
Clear priorities, stronger routines, better communication, improved delivery and results and a more stable operation.
Is this consultancy?
No. This is hands on operational support, delivered inside the business not remote advice or reports.
What happens after the 8 stages?
We agree whether continued support is needed, or whether the business is stable enough to run independently.
Operational Insight Review FAQs
What is the Operational Insight Review?
A structured monthly assessment, that gives owners a clear view of how their operation is performing.
How many days are spent on site?
Leisure, adventure, retail, manufacturing one day per month, accommodation two days per month, includes overnight stay in customer accommodation at the site, funded by the operator.
What does the review cover?
A lot and it can be crafted to include the business needs for example: Standards, safety, customer experience, culture, customer flow, efficiency, leadership presence and operational routines. Its not exhaustive and the clients input is key.
Is this the same as a mystery shopper?
No. This is a deeper structured operational assessment, carried out by someone with senior operational experience.
What do I receive each month?
A clear senior level summary of what is working, what is not and where to focus next.
How long does the review run for?
Typically 12 months, but this can be adjusted depending on what we agree at the start.
Can this be combined with other support?
Yes. Many businesses will be able to use the review alongside transition support or the 8 stage programme.
General FAQs
Which sectors do you support?
Leisure, adventure, accommodation, retail, manufacturing and service based operations.
Do you work across South Wales?
Yes. Elevare supports owners and leadership teams across South Wales and the surrounding regions.
Do you offer remote support?
Would depend on the need, my support is boots on the ground largely, the core of the work is delivered on site where it has the most impact.
What makes Elevare different?
Practical operational experience, consistent presence inside the business and a focus on strengthening people routines and delivery not producing reports.
Ready to Move?
If you want measurable gains and a clear plan, get in touch. Book a short call to share context, test the fit and outline the first steps. Straight answers, no pressure.
© 2026 Elevare Consulting Group Ltd.
Company Number: 16690456